01 / Challenge
Give the object a reason to move.
The concept began with a gas can and the visual language of the paddock. The challenge was to make that object part of the experience, with a purpose beyond decoration.
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Concept study / 2026 / 05
PetrolHedds
A racing-inspired brand study where a sculptural gas can becomes a way to explore the story behind a fictional business.
- Project
- Independent fictional brand study
- Role
- Art direction, interaction design, and web engineering
- Disciplines
- Art direction, 3D interaction, Motion, Engineering
- Delivered
- 2026
02 / Approach
Let every side tell a story.
The landing page introduces the can through bold typography, orbiting rings, and moving bands. Selecting the object opens a second experience where its four sides introduce the fictional business.
03 / Execution
From the track to the workbench.
Visitors can rotate the object, change its finish, and explore the story using drag, keyboard controls, or labeled buttons. Motion preferences and static fallbacks keep the content available when animation or 3D is unavailable.
04 / Outcome
A concept you can explore.
The result is a working design study with a preserved interactive edition. All business details are fictional. This is independent concept work, with no affiliation to Formula One or any racing series.
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