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Selected work / 2026 / 01

Tuxedo Park

A legal thriller introduced as a confidential case file, turning the novel's premise into the structure of the launch experience.

Tuxedo Park book launch hero and novel cover
Client
Thomas Kenniff
Role
Positioning, experience design, web engineering, and launch
Disciplines
Positioning, Art direction, Interaction, Engineering
Delivered
2026
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01 / Challenge

A thriller with real procedural authority.

The launch needed to hold the authority of a nationally known trial lawyer and the tension of a political thriller without collapsing into a conventional author template.

The Case and The Past tabs organize the novel’s story as a case file
Explore The Case and The Past

02 / Approach

Turn the launch into the case.

Bellweather treated the book as evidence. The visitor opens a dossier, moves through the case, the author's credentials, and current media, then reaches purchase without leaving the narrative world.

Tuxedo Park case narrative section
Tuxedo Park case narrative section

03 / Execution

Make the evidence tactile.

A tactile case-file opening, restrained typography, documentary details, accessible motion controls, and a direct retail path create one continuous editorial experience across desktop and mobile.

Press coverage arranged as pinned cards connected by red strings on a corkboard
Press coverage becomes part of the case file

04 / Outcome

One world from intrigue to order.

Thomas Kenniff received a distinctive launch surface that presents the novel, the author, and the purchase path as one coherent public identity.

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