01 / Challenge
Scale the shop without flattening the maker.
Clay Dazing needed an online experience capable of carrying a growing product catalog while preserving the color, wit, and handmade character customers recognize immediately.
Selected work / 2026 / 04
Clay Dazing
A joyful handmade brand translated into a clear digital storefront without sanding away the personality that makes each piece feel singular.
- Client
- Clay Dazing
- Role
- Commerce strategy, brand translation, experience design, and engineering
- Disciplines
- Strategy, Art direction, Commerce, Engineering
- Delivered
- 2026
02 / Approach
Let the work lead and the rainbow guide.
Bellweather treated the rainbow as a navigation signal and the products as the visual authority. The experience pairs expressive brand moments with a disciplined route from discovery to product detail and purchase.
03 / Execution
Build a system as lively as the catalog.
A responsive commerce system, reusable merchandising patterns, first-party product imagery, and a carefully bounded brand vocabulary give the storefront room to grow without becoming generic.
04 / Outcome
A storefront ready for the next collection.
The emerging storefront gives Clay Dazing a durable digital foundation that can welcome new collections while keeping the maker's point of view visible at every step.
