01 / Challenge
Make trust tangible before the first conversation.
Prospective families need clear information about dogs, litters, health, and the placement process while still feeling the care and personality behind the ranch.
Selected work / 2026 / 05
Wiggle B Ranch Corgis
A breeder website organized around trust, responsible placement, and the warmth of a small family ranch rather than a transactional puppy listing.
- Client
- Wiggle B Ranch Corgis
- Role
- Experience strategy, information architecture, visual design, and engineering
- Disciplines
- Strategy, UX, Visual design, Engineering
- Delivered
- 2026
02 / Approach
Put care and clarity in the same frame.
Bellweather organized the experience around the questions responsible families ask first, then used the ranch's corgis, current identity, and direct contact paths to keep the experience personal.
03 / Execution
Design for a living, changing ranch.
Reusable dog and litter profiles, responsive photography, clear availability states, and consistent inquiry actions create a foundation that can stay current as the ranch changes.
04 / Outcome
A warmer path from interest to family.
The developing site gives Wiggle B Ranch Corgis a coherent public home that can support future litters and long-term relationships without losing its family-run character.
