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Portfolio edition

Keith Hetrick

A personal archive

Career milestone typography
Role
Creative direction, interaction design, development, and launch

Make a broad career easy to explore.

Songwriting, production and other creative work needed one public home where collaborators could understand the person and find the work.

The streaming milestone reaches 1.2 billion streams
From zero to 1.2 billion streams

Show the work before listing the credentials.

Selected credits, portraiture and full-screen imagery form an editorial introduction. A separate listening room gives the music its own space.

Turn listening into a place to visit.

The listening room presents songs through a record-changer sequence in a miniature hacienda. Mobile layouts and motion fallbacks support the wider personal site.

A miniature hacienda listening room on an ironing board beside a standing fan
The hacienda listening room

A public home for the person and the work.

The site brings selected projects and career information together for collaborators, press and partners, with a listening experience alongside the editorial portfolio.

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